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Outsourcing Viral Marketing Games and Online Games Development

Viral marketing is the latest trend in online marketing tools, also known as "pass-along", "friend-tell-a-friend" and "evangelism" marketing. It cashes in on the ‘word-of-mouth’ marketing phenomenon to get consumers to tell one another about a product, service or Web site to save on advertising. The promotional effort in viral marketing is designed to encourage visitors to an online site and make them pass along a marketing message for a product, luring them with an incentive. The incentives can range from a free product to a discount coupon.

Viral Marketing Games

One of the most effective ways to spread enthusiasm about a product is though games. Games are not only fun, they are powerful viral products used for traffic generation, training and education.
Viral marketing games are fast gaining popularity. Such online game contests allow the user to play a game online with a free product as the prize. At the end of the game, the user is re-directed to your product site. This ensures a constant stream of visitors to your site and also encourages repeat visits – the two goals of viral marketing.

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Increasing Customer Recall

Viral marketing games are also a great way to increase customer recall. Offering a digital game or utility for free download that carries your marketing message increases the number of times players view the product ad or screensaver, greatly increasing brand recall. When players e-mail these games to friends and also play with others on the internet, the strategy can even facilitate community development.

Advertising the Contest

It is also crucial to advertise your contests that give out free goodies. The effectiveness of the contests can be increased by sending out news releases concerning a free service or product available on your site. If your news release is carried even by 5% of the media you send it to, you could have your URL in front of tens of thousands of readers quite inexpensively. The important factor in viral marketing however, is that the contest, free service, or digital download should be attractive and should motivate people to look for your contest.

O2I’s Services

Outsource2india can help you by developing online games that attract people to your site. We create quality online and offline games using Flash and Shockwave technologies. We can also provide concept sketches of a game and develop them. If you are looking for someone to bring your concepts to reality, we can create artwork that will capture attention and hold interest. Our online marketing tools and online games are designed to maximize entertainment value, playability and to enhance the effectiveness of your marketing strategy.

Our Process

Here’s a step by step account of our outsourcing process while developing flash viral marketing games and other online games development.


To approximate a quote, you will need to send us the following:

  • The storyboard
  • The concept document and game details
  • Frames per second required

For a more accurate estimation, send us an example of a reference site for quality and style references. Additional information on sound or voice overs required will be helpful.


We evaluate your requirements and send you a time & cost estimate with a work order. After we agree on the time and cost, you approve of the work order and send it back to us via email or fax.


As soon as we complete execution, we will send you the completed work for approval.


After approval and full payment, we will send you the final files.

Outsource your online games development to India

If you require striking, entertaining, high quality viral marketing or online games development and would like to outsource this work to India, please contact us. Please fill in the inquiry form and our Client Engagement Team will contact you soon.

Find out more about outsourcing web enabling legacy applications to O2I.

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Our Customers
  • takethatphoto
  • ISAT Video Marketing
  • iTrueque
  • BVC Group
  • Bulzzi
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