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Key Opinion Leaders Database (KOL)

At Outsource2india, we have both expertise and experience in opinion leader influence mapping studies and global KOL identification. We can also provide you with a KOL platform that is easy to use and where data can be easily searched or updated. The KOL platform that we provide you with is also desktop and web-based and can easily integrate KOL data through customer lists and primary/secondary market research.

Depending on your specific requirements, we can help you develop a database of physicians in different areas of expertise such as oncology, cardiology, and diabetes. Connecting with these pharma opinion leaders can help you better predict how a market will shape in the future. It can also help you develop products that meet the exact needs of your target customers.

Outsource2india’s key opinion leader development services

Key opinion leader identification - Information gathering from publicly available resources as well as commercial resources

Development of primary profiles - Development of a database that suits your exact needs. We can help you gather information about specialists in different fields including niche therapeutic areas such as Colorectal Cancer (CRC) and Non Small Cell Lung Cancer (NSCLC)

Capturing of complete profiles - Development of a database that includes information such as -

Physician’s full name
Address
Qualifications
Current position
Research activities
National association memberships
Awards
Any advisory roles to pharmaceutical majors

O2I's Key Opinion Leader Services

KOL activity
planning

KOL influence mapping

KOL identification & tracking

KOL implementation solutions

Outsource2india’s KOL capabilities

We can implement KOL solutions across an organization and then centrally manage the KOL activities for all the brands
At Outsource2india, we keep our KOL databases fully functionally so that we can later evaluate KOL activity in comparison to KOL importance. This also helps us to keep a track on upcoming key opinion leaders
The KOL platform that we maintain always reflects the current goals and priorities of our customer. This helps our customer to target and optimize their KOL planning and management
The web-based KOL platform that we offer customers is scalable and can be used to include other areas and remain as a KOL platform for the customer’s global affiliates and marketing

The KOL team at Outsource2india

The team at Outsource2india consists of -

Pharmaceutical experts in KOL research who have expertise in key opinion leader services
Software professionals with expertise in building business intelligence and dashboards
Experienced physicians who provide insight and inputs on the KOL identification process

Why are key opinion leaders important?

Pharmaceutical companies actively engage key opinion leaders in their drug development process. Key opinion leaders are physicians who are held in high esteem by their peers. Their inputs can be invaluable while conducting clinical trials. Since they are experts in their fields, they also have the ability to influence their peers’ medical practice and prescribing behavior.

Provide advocacy activity - They can champion the products that they believe in. They can act as change agents and help direct how your product is perceived in the market

Provide marketing insights - They can be engaged in focus groups in a variety of ways. For example: You can conduct market research through an online panel of these experts. Their feedback can also help you test market your drugs before they are made available to the public

Be a part of primary investigations - They can be engaged in conducting clinical trials that can help you test the efficacy of your pharmaceutical products

Key opinion bloggers

Some key opinion leaders may use blogs to reach out to their peers as well as the general public. This further expands their circle of influence. They can connect with millions of people almost instantaneously and play a significant role in shaping their perceptions.

In their blogs, key opinion bloggers may talk about their patients’ experience with a certain drug. They may also discuss the pros and cons of a particular line of treatment, which requires a specific prescription. In addition, they may give insights about new developments in their field and how they influence current realities. Both their actual experience with patients as well as their subjective opinions can hugely impact the opinions of their peers as well as the general public.