At Outsource2india, we have both expertise and experience in opinion leader influence mapping studies and global KOL identification. We can also provide you with a KOL platform that is easy to use and where data can be easily searched or updated. The KOL platform that we provide you with is also desktop and web-based and can easily integrate KOL data through customer lists and primary/secondary market research.
Depending on your specific requirements, we can help you develop a database of physicians in different areas of expertise such as oncology, cardiology, and diabetes. Connecting with these pharma opinion leaders can help you better predict how a market will shape in the future. It can also help you develop products that meet the exact needs of your target customers.
Key opinion leader identification - Information gathering from publicly available resources as well as commercial resources
Development of primary profiles - Development of a database that suits your exact needs. We can help you gather information about specialists in different fields including niche therapeutic areas such as Colorectal Cancer (CRC) and Non Small Cell Lung Cancer (NSCLC)
Capturing of complete profiles - Development of a database that includes information such as -
The team at Outsource2india consists of -
Pharmaceutical companies actively engage key opinion leaders in their drug development process. Key opinion leaders are physicians who are held in high esteem by their peers. Their inputs can be invaluable while conducting clinical trials. Since they are experts in their fields, they also have the ability to influence their peers’ medical practice and prescribing behavior.
Provide advocacy activity - They can champion the products that they believe in. They can act as change agents and help direct how your product is perceived in the market
Provide marketing insights - They can be engaged in focus groups in a variety of ways. For example: You can conduct market research through an online panel of these experts. Their feedback can also help you test market your drugs before they are made available to the public
Be a part of primary investigations - They can be engaged in conducting clinical trials that can help you test the efficacy of your pharmaceutical products
Some key opinion leaders may use blogs to reach out to their peers as well as the general public. This further expands their circle of influence. They can connect with millions of people almost instantaneously and play a significant role in shaping their perceptions.
In their blogs, key opinion bloggers may talk about their patients’ experience with a certain drug. They may also discuss the pros and cons of a particular line of treatment, which requires a specific prescription. In addition, they may give insights about new developments in their field and how they influence current realities. Both their actual experience with patients as well as their subjective opinions can hugely impact the opinions of their peers as well as the general public.
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Pharmaceutical Research Data into Impressive PowerPoint Presentations