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Provided Real-time News-monitoring Support to Regularly Track Negative Reports for a Japanese Food Brand

Case Study on Real Time News Monitoring for Japanese Food Brand

The Client

The client is a prominent manufacturer and marketer of specialty condiments. Established 50 years ago, the client excels as a consumer product manufacturer and seller, providing superior-quality food while keeping up with the changing world cuisine and food market. With its parent company based out of Japan, the client operates across USA and Canada, and has partnered with a number of big names in retail and branded food industry. They have also taken over a few older and more established food processing organizations as a part of their expansion plan to provide a broader range of food ingredients and services around the world.

Requirement & Challenges

As the client belongs to the edible consumer products & services sector, it is extremely important to constantly monitor and respond to news that can affect their business. By gaining immediate insights on negative reports, the client can take appropriate measures to rectify the issues. Hence, the client wanted to detect any adverse news and reports that can impact their reputation at the earliest. Not just on their brands but the reports on their partner brands as well. The client provided O2I with the list of the partners to conduct the research on. The challenge was to carry out a thorough research on the huge number of online resources to find and process data for the client on a real-time basis.

Our Solution

Looking at the gravity of the assignment, Outsource2india deployed dedicated research associates to deliver a real-time news monitoring support to identify negative news posted online. The team performed a news abstraction analysis to track negative news as quickly as possible. The search criteria, questionnaire, and feedback forms were custom-designed for the project to gather relevant information. The huge volume of information was processed to prepare an exhaustive report that integrated and documented all critical information to allow the client to evaluate its partners and attain critical service-oriented objectives.

The Outsource2india Advantage

Outsource2india offers a comprehensive array of affordable and accurate news abstraction services that allow clients to distill crucial data for their advantage. With our deep analytical expertise combined with extensive knowledge of global standards and regulations, we have carved a niche in the KPO industry as a reliable partner. Be it financial research, business research, or market research, we are equipped to handle it for you. By working as an extension of your in-house team, we can offer a range of support services that ease your business functions.

Get Efficient Real-time News-monitoring Services at Outsource2india

At Outsource2india, we have been offering reliable market research services, such as regular news monitoring, to numerous global clients. Being in the industry for over 25 years now, we are equipped to successfully cater to any kind of news monitoring and other similar market research requirements.

Get in touch with us today for all your research-related activities to get the best out of your investment.

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