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Outsource Competitor Analysis Services

Research & Analysis

Do you know how good your competitors really are?

Analyzing competitors on a regular basis is one of the most important activities for any business enterprise. Competitive intelligence or competitive analysis involves collecting, analyzing, and applying information about your competitors' products / services, pricing strategies, and customers while making business-critical decisions.

If you want to learn in detail about your competition, here are three reasons why it's ideal to outsource competitor analysis task to Outsource2india:

  • Our professional team is fully-trained in the art and science of competitive intelligence
  • Competitive analysis is frequently more effective when performed by "outside experts", like our team of MBAs, PhDs, and statisticians
  • Analysis of your competition should never stop, and we can take care of everything without the need for you to hire more employees

Let us show you how much Outsource2india can contribute to your bottom line with our detailed insights about products and services provided by your competitors.

How Can Competitive Analysis Help your Business?

Outsource2india can help jumpstart strategic intelligence activities for your business by formulating a custom plan for studying and analyzing competition in the market. Our competitive intelligence analysis service uncovers critical information such as:

  • Understanding strengths, weaknesses, opportunities and threats (SWOT) relative to your competitors
  • Understanding past, present, and future competition strategies
  • Assessing competitors' reactions to your firm's strategies such as those based on pricing, or when launching a new product / service

Questions Answered by O2I's Competitor Analysis Services

Outsource2india's competitor intelligence analysis services aims to answer key questions about your competitors in the market. These include:

  1. Who is our competition?
  2. What is the profile of our competitors?
  3. What are the business goals of our competitors?
  4. What threats / opportunities do they pose?
  5. What market strategies are being followed by the competition and what is the success rate?
  6. What are the strengths and weaknesses of our competitors?
  7. How will the competition react to our business tactics?

Competitor Analysis Framework Used at Outsource2india

At Outsource2india, we use Michael Porter's framework for analyzing competitors. The competitor analysis framework is based on the following aspects of a competitor:

Competitor Analysis

The competitor's capabilities and strategy is what the competitor is currently accomplishing or capable of doing in the future. The competitor's objectives and assumptions are the factors that drive the competitor.

Competitive Intelligence Process at Outsource2india

Outsource2india utilizes a mix of both qualitative and quantitative data analysis to conduct a competitive business intelligence assignment. By measuring various parameters and applying statistical software like SPSS and SAS, we can derive thorough and descriptive reports about your competitors.

Competitive Intelligence Process at O2I includes:

Qualitative analysis

We gather information about you and your key competitors through web based research, analyze the information and develop a result.

Quantitative analysis
Quantitative analysis

We also conduct competitive analysis by analyzing your customer's data set through various statistical tools.

Qualitative analysis includes using web based research methods to collect and analyze competitive intelligence information. A detailed report is prepared at the end of the analysis. The data is found on the internet, relevant information is extracted and organized into an easy-to-comprehend format and the unnecessary data is left out.

Specific factors analyzed under quantitative data analysis:

  • Target audience analysis
  • Brand Equity / Recall
  • Key drivers in the market for your products / services
  • Compare product attributes with that of your competition
  • Qualitative data analysis

Partner with Outsource2india for World-class Competitive Research

Outsource2india has helped companies of all sizes gain a business advantage by assessing their competition on various parameters. If you have a large amount of business intelligence data and need visually appealing dashboards to convey information in a streamlined manner, have a look at our BI dashboard services.

Contact us for competitive business intelligence services.

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