Outsource Google Analytics Services

The most effective way of reaching out to both new and old customers is through a website. If you own a website and primarily market your services through your website, you might be interested in knowing how people reach your website and what they do.

Google Analytics can give you information about your website, which you can use while making business decisions. Google Analytics is also easy to use, has great features and is FREE. All you have to do is successfully implement Google Analytics for your site, and you will have a perfect web analytics package for your enterprise.

Our Services

1. Site Statistics

Get basic metrics and information on how people are using your website. You can also track visitors around your site.

Top Referrers and Keywords
Most Popular Content
Geographic Information about the audience of your site

Site statistics is suitable for: Sites with low traffic, sites with minimum content, outreach sites etc

2. Advanced Analytics

Path Analysis

With information on how people are moving around your site, you can raise your customer satisfaction levels
Target more relevant solutions and products to your customers segments

Goal Setting

Identify your main success points, such as customer driven goals, sales driven goals etc
Helps you understand which parts of your website is a success and which parts are falling. With such information you can stop trouble before it comes. For example, keeping a close eye on help metrics and customer support can help you

Funnel Analysis

If you engage your customers in a step wise procedure, you will notice that people will drop off at each step
It is your responsibility, to make is easier for your customer to accomplish what he set out to do
By analyzing and experimenting you can reap the rewards of increased customer turnover

Ad Campaigns

Integrate data from your banner and online Adwords with your site analytics data
Discover the true worth of every potential customer that comes to your site by going beyond CPC
At Outsource2india, we are vendor neutral. We have not restricted ourselves to one online Ad platform
We can provide you with the competitive analysis that you require, whether you advertise with MSN, Google or Yahoo

Integrating Offline Data

The customers for a lot of companies don't exist only in the online world. There are a lot of interactions that take place in the real world, such as payments, package delivers or telephone interactions
If offline data is not taken into account it can lead to erroneous projections
You can meld your data from unrelated sources and present a coherent picture by using the latest tools and data visualization software

Advanced Analytics is suitable for: Websites with a lot of traffic, registration paths and diverse referrers and keywords.

3. Customization

Flash Tracking

Normal site tracking measures disregard the presence of Flash
We can tag your flash pages so that important functionalities are tracked

Custom GA Codes

In some cases, the data that has to be gathered is dynamic and changes depending on the situation
Our web analysts can work with your web development team to make sure that your reporting requirements are met despite of the constraints

4. Optimization Testing

Testing is integral to the running of a successful website, as without experimenting, no one can tell what is really working.

A/B Testing

This includes testing different variations of a particular page
A/B testing proves to be especially helpful when comparing the overall design or single elements

Multivariate Testing

Although A/B testing is useful, it has some limitations. Multivariate testing on the other hand can test combinations of multiple elements
MVT testing can obtain dramatic results by varying online factors such as design, copy, images etc
MVT testing can help you make the most of your site and get ahead of your competitors