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LeadCarat - Lead Generation and Analysis Software

Smart businessmen know an opportunity when they see one. LeadCarat gives you plenty of windows to make MORE PROFITS out of your existing website.

LeadCarat acts as your website's undercover agent and follows the trail of all the visitors that come to your website. You will get to know the people who inquired through your company's contact form anyways; but LeadCarat moves a step ahead – it gives you details of the companies that DID NOT INQUIRE.

You would say that the companies that did not inquire are not interested in my services, so why should I worry about them?

You might be right if a company visited your website once and found that you are not offering what they need and hence left. But if a company visited your website several times over a period, spent adequate time on some of your key pages, downloaded certain documents and still did not inquire – then you are surely missing a good sales opportunity.

You know it already that B2B sales cycles are usually long and complex. During this time your prospective client does a web search for all vendors and visits those websites several times to find the best fit, before moving on to the subsequent evaluation, trial and purchase steps. Your undercover website agent can intelligently tell you who the companies that visited your website were.

Remember: the companies that visited your website also probably visited the websites of your closest competitors, so you have to act fast.

LeadCarat sends automated alerts of company visits that meet your specified criteria. Your sales team now gets a solid lead ahead of your competitors. You can customize your marketing message based on the pages visited/documents downloaded by the prospects and time your sales call based on the intensity of the visit.

You must be wondering that you cannot contact the right person, just by knowing the name of the company

You are right. And that's why LeadCarat arms you with a greater depth of information such as:

Company info (name, city, state, country, website)
The intensity of visit (frequency, time spent, total page views)
Engagement level (pages visited during each visit, documents downloaded)
Referrers (search engines, external links)
Search terms used to reach your website
Exit pages

Instead of making blind sales calls, your sales team members know what to do with the above information.

But how does it work?

LeadCarat works on a unique IP tracking and cookie tracking mechanism to analyze your online visitors. LeadCarat takes advantage of the fact that most medium to big businesses have registered IPs that can be tracked to the exact location. All it takes is a single line of JavaScript code setup on your website and viola you are all set to get warm, qualified leads 24x7, through a user-friendly dashboard. You can define segments of your visitors under prospects, clients, competitors, alliances, etc., and see only the reports for your required categories. You can easily customize and save your report to get scheduled alerts as per your need.

Research proves that about 97% of your visitors do not fill the contact form. That's a huge potential that you can tap. So, go ahead and get delighted by the results. Many B2B companies are already using LeadCarat for targeted marketing programs and higher lead conversions.