PPC Campaigns and Paid Search Marketing Services

There are billions of websites online now and the number is increasing steadily with each passing year. And this jostling for space and attention creates a major problem for most of the websites... NO TRAFFIC, NO CONVERSIONS. There are websites promising better rankings and better traffic in a short period of time. But how do you trust them? How do you make sure that they stick to the norms and ethics of online marketing?

This is where the fool proof method of sponsored listings or paid listings come in.

What are paid listings or PPC campaigns?

Pay-per-Click Campaign or Paid Marketing involves paying money to PPC Search engines, to get your ad displayed for specific keywords. The ranking that your ad is allotted depends on bids. And you pay the PPC Search engines for each click that you receive.

How does PPC work?

1. Selecting the PPC Search engines

   The first stage of a PPC campaign is the selection of PPC search engines based on their popularity and the amount that you willing to pay. The two most popular PPC search engines are Google adwords and Overture. There are many other second-tier PPC engines like MIVA, Goclick, Enhance, Searchfeed, Looksmart, 7search, Search123, Kanoodle and lots more.

2. Finding the right keywords to advertise

   The next stage is finding keywords relevant to your website. This keyword selection is based on different factors like what product or service you would like to advertise, the popularity of keywords, current conversions, expected profits etc. There are tools like Wordtracker, Overture Search suggestion tools, Google keyword tool to help you find the right keywords.

3. Writing the ad copy

   Then comes the most important part of a PPC campaign - writing the ad copy. Since the PPC search engines give limited space to display the ads, the ads must be concise, catchy and smart. The CTR or click through rate (number of clicks/number of impressions) depends on the attractiveness of the ad copy.

4. Continuous monitoring and tweaking

   Your work does not end once the account is set up in the PPC search engines, the ad listings and the keywords. The ads and keywords have to be continuously monitored. Since the position in which your ad shows up is based on bids, the bids have to be continuously monitored and tweaked so that you don't spend too much or too little. Most PPC search engines give all the necessary reports, but you could have your own software too. Webanalytics tools like Webtrends and ClickTracks have features to monitor your ad campaign provided you configure them.

How can your website benefit from a PPC campaign?

With natural or unpaid methods of search engine marketing, the results are not completely predictable and it also takes a long time for the results to show.

With PPC campaigns or paid marketing, your ads start showing as soon as the account is set up, at rankings that you decide. This gives you much greater visibility. And if your ad copy is good enough, you get good and qualified traffic in no time.

The benefits of PPC Campaigns are -

• Better visibility for your website on search engines and hence better chances of getting indexed.
• Flexibility in campaign monitoring and budgeting
• Ability to test and fine tune campaigns
• Highly targeted traffic to your website and the option of paying only for clicks received.
• Results that can be seen instantly and help you to refine campaigns further.

Who can benefit from PPC campaigns?

• New websites that want traffic urgently and cannot wait for the normal indexing process of search engines.
• Websites launching new products or services and need visibility online.
• e-commerce sites
• Lead generation sites

Why choose Outsource2india?

• Outsource2india has worked with all the major PPC search engines like Google, Overture, MIVA, Goclick, Searchfeed etc. This expertise is crucial in choosing the right PPC search engine for your campaign.
• O2I uses different tools to find all the keywords relevant to your campaign so that your campaign has not only the obvious keywords, but the less popular ones as well. The obvious keywords are the ones that are popular and hence you pay more for it. The less popular keywords would come at lower bids thus lowering your campaign cost.
• We manage your PPC campaign from start to end. Choosing the right PPC engines, selecting relevant keywords, writing creatives, and finally reporting and monitoring. We do all that and more, so that you sit back and relax while your site gets the PPC advantage.