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Success Story on Web Analytics Services for a Digital Agency

Web Analytics Services for a Digital Agency

The Customer

Our customer is an acclaimed digital agency and is one among the top 10 digital agencies in the world. This customer provides several fortune 500 companies with digital marketing solutions. The web analytics team of our customer had to provide their clients with regular insights about their websites and recommendations about how to make the most of their websites and marketing activities.

These insights and recommendations had to be given on a routine and ad-hoc basis. The web analytics team of our customer was using Google Analytics to track their customers' websites and Atlas DMT to manage their clients' campaigns.

The Project

The web analytics team at Outsource2india met the need of this customer by offering the following web analytics services -

  • We created reports for each brand, based on a pre-defined format and schedule and delivered them to our customer
  • The reporting and analysis services that we provided included both website analysis and campaign analysis
  • We conducted regular ad hoc analysis to provide our customers with insights and answers to specific campaign or website related business questions

The Process

  • Our customer gave us access to Google Analytics and also provided us with raw campaign data taken from various sources, such as, Search Engines data, Atlas DMT data and non click-stream data (leads and qualified leads)
  • We were given the requirements of the project, the analysis theme and the delivery schedule that we had to follow
  • After we got all the data that we required, we conducted the analysis. The analysis that we created for each brand followed the process of -
    • Data collection
    • Data QA & QC
    • Clean data set preparation & analysis
    • Preparation of Deck
  • We finally provided the customer with a client ready deck containing analysis, insights and recommendations

The Results

  • The web analytics team at Outsource2india flawlessly conducted the entire process of data collection, validation, analysis, reporting and delivery
  • Our customer was impressed with our quality services and fast turnaround time. They were also satisfied with the level of data security that we provided them with. Since our customer was happy with our work, they decided to outsource their entire operational analytics process to us
  • By outsourcing their web analytics services to Outsource2india, our customer was able to experience an increase in productivity and a reduction in operational costs by a reallocation of senior level resources

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