During the infancy of the Internet, few companies showed interest in anything beyond rudimentary questions on web traffic like the number of visitors and load on websites. Things changed with businesses moving online and wanting to know more about their customers and their purchasing preferences. Hosting service providers, as a value add offered basic Web Analytics Packages but the scene changed with serious and focused solutions builders. Web Analytics is an evolving industry where basic log analyzers coexist with intenseweb applications and free solutions compete with expensive hosted solutions. Web Analysis software and tools outpaced online commerce growth and numbers between 160 and 200 presently, catering to a wide audience and needs.
In addition to online web analytics software, We have our own proprietary web traffic analysis software for measuring website traffic. We can also create customized modules in case the available tools do not meet your analytical requirements.
Here are some of the more popular web analytics software
The latest entrant to the web analytics software market is Google Analytics, a hosted page-tagging based solution. Google acquired Urchin, a web analytics firm in early 2006 and launched a hosted service renaming it as Google Analytics and keeping up to reputation offered free. Google’s new offering can give rival solutions a run for their money.
Web Trends is to the Web analytics world as Google is to search engines. The grand old man of the Analytics kingdom comes from the league of higher end applications and has been around for a long time. The latest much improved version is available as Web Trends Analytics 8. After crossing the initial configuration hurdle, its amazing features and large choice of reports makes it ideal for large online businesses.
Sawmill is a generic log analyzer and very flexible. The help file lists more than 500 different log file formats that it can recognize. Sawmill runs as a web server and has options to store data in your existing database or in a proprietary database format.
Click Tracks is one of our favorite tools and the easiest to learn. Our customers are immediately impressed by its interface and especially the site overlay. Plenty of tools claim site overlay feature, but Click Tracks does a really good job of it. Click Tracks is best used to study behavior rather than generate hard numbers. If you need 100 reports to be generated, you are probably better off with tools like Web Trends. But if you want to do a quick behavioral analysis, Click Tracks is the best.
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