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The act of clicking on pay per click ads with the sole intention of making the advertiser lose money is called Click Fraud.
It can be done manually, by hiring people to do a search using particular keywords and click on the ad that shows up as the result of the search. It can also be done by using automated software or online bots that are programmed to click on pay per click ads.
There are effective tools used to prevent click fraud, some of the tools are listed below.
Most of the Pay Per Click Search Engines would give credit for future clicks or would reimburse the money if you are a victim of Click Fraud, provided you give them the evidence on the fraudulent activity. You will have to provide them with the reports you received about the click fraud, the date and time of its occurrence, the campaign names that underwent damage, log information of the IP addresses involved in the click fraud and a detailed explanation of the fraudulent activity.
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