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Video Gaming Client Success Story on Using Omniture

Case Study on Web Analytics Services

The Customer

The customer to whom we provided web analytic services is one of the world's largest publishers of video games. Our customer has country specific websites in 18 different languages. These sites are used to provide gamers with previews of upcoming games, game patches, forums, FAQs, documentations, updates, news etc. The websites also contain screenshots and videos of game-play for games which are either released or under development. These are used to generate an interest in gamers who visit the sites.

The Project

  • The customer asked us to analyze the basic stats of visitors that came to their entire range of web properties within each territory. We were also asked to find out how the individual websites and a few particular franchises of our customer were performing
  • The web analytics team at Outsource2india continued the reporting structure that was followed earlier. Our analysts also extended the reporting to a range of content that existed in each territory (games, sites, franchises, brands etc)
  • Our customer would ask us for answers to very specific questions. For example, if our customer launched a new game section yesterday, they would ask us to find out how many visitors came and what and how much did the visitors see on the game section
  • The web analytics team at Outsource2india was also asked to conduct regular Path Analysis. We provided the customer with information on top entry and exit pages, top visited pages, popular games and downloads and the top keywords that were used

The Process

  • Our customer was using Omniture Site Catalyst to track their websites. When our customer outsourced their web analytics requirements to us, we leveraged the capabilities of Omniture to give them the information they required, based on which our customer made business decisions
  • The web analysts at Outsource2india used the data warehouse tools of Omniture to segment the data and then prepare reports on a site-to-site basis by obtaining data from a single reporting suite
  • We provided the customer with reporting and analysis services on a site and country basis

The Results

  • The web analysts at Outsource2india provided this customer with important information that they could use while making decisions. By outsourcing web analytics services to Outsource2india, our customers were able to get important information about their websites
  • Since the websites of our customer were updated on a frequent basis, we provided our customer with ad hoc reports about traffic patterns, trends, what's fading in, what's fading out etc
  • The web analysts at Outsource2india were able to provide this customer with answers to their questions across multiple territories and multiple content grouping in several different languages
  • We always met our target within a quick turnaround time and provided vital insights about the gaming sites to the customer. Our efficient and fast web analytics services helped our customer to make informed business decisions

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Our Customers
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  • McCANN Ericson
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