You might have a collection of reports generated by your Web Analytics software. If this data is not accurate, any decision you take based on this would be incorrect and unprofitable for your business. We would conduct data auditing on this historical data to find aberrations, common errors, page views that cannot be counted as real page views and more. After this, we can also help you with Software Configuration so that the unwanted data is eliminated at the time of data collection itself and does not get into your reports.
If you do not have an existing Web Analytics solution, our Web Analytics Software Configuration service would help you to select the right software and also to configure it correctly. This would ensure that the data collected is free from unwanted traffic and errors.
Crawlers from different search engines would visit your site from time to time depending on the popularity of your website. This traffic has to be eliminated if you want your web analytics reporting to be accurate. We have our own database of crawlers. We can compare your user data with this database to eliminate the crawler data. If there are some crawlers that are not included in our database, we could eliminate them based on the nature of traffic or behavior
There could be people using automated software to crawl your website. An example for this is site downloads, where the entire site with all the pages are downloaded into the visitor’s computer. This could result in incorrect page views and visit data. We can eliminate these based on the deviations in nature of traffic
Not all traffic and requests to your web server are valid. There could be requests for unwanted elements, which have to be eliminated from the web traffic data for accurate information.
There could be segments of users like employees, vendors whom you want to eliminate from the website traffic data. The elimination could also be based on page visited, geographical location etc. This elimination can be done by using exclusions or by eliminating them at the log file level itself
There are different types of error pages. Any request to the web server that returns an error cannot be considered as a relevant page view. This would be eliminated from the web traffic data to bring in accuracy. We could also provide you with an error report giving a list of the error pages returned by the server, so that your Webmaster can take action
We can also optimize website content, improve usability, target and reach a 'quality' audience, identify bottlenecks in website navigation, increase customer acquisition and improve marketing ROI with our website traffic tracking solutions.
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