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An online marketing cycle usually consists of 4 distinctive stages which include:
Campaign analysis consists of tracking, measuring and optimizing website visitor traffic and reach and acquisition initiatives. Campaign analytics is an integral part of the overall web analytics process because a major part of the online budget is invested in getting visitor traffic to the website.
At Outsource2india, we can help you optimize your digital marketing campaigns by tracking and measuring the effectiveness of the campaigns at the broad level to the key phrase or creative level. Web visitor traffic acquisition types can be categorized into offline and online channels. The following is a list of offline and online channels:
The goal of any company who is running an online business is to achieve a higher ROI by getting rid of non performing campaign costs and increasing conversion. Visits to a website are not equal. Visitor behavior also varies with the source type, such as creative types, media channels, landing pages, keywords, source websites and geography.
It very important to completely understand how each of these factors is performing in accordance with your aim of reducing traffic acquisition cost and increasing the number of quality visitors to your site.
Outsource2india's campaign analytics can provide you with an insight into the behavior of your visitors once they click on a banner ad or a search keyword and come to your site through a campaign landing page (as shown in the figure below).
The above figure illustrates the various stages from the time a visitor sees an ad until the final conversion. At every stage, you can see a certain percentage of visitors dropping off. You can effectively measure this drop off through website campaign analytics.
The bounce rate of the landing page from the banner ad or the PPC ad can be as high as 80%. So although 100 visitors are coming to your website everyday only about 20 visitors are continuing to interact with your site. We can help you reduce the number of drop offs so that you can experience a significant increase in conversion and reduction in acquisition costs.
Contact us to outsource campaign analysis.
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