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Custom Web Analytics Software

Web analytics tools that are used to measure data are constantly evolving as the web analytics industry is still nascent. There are also plenty of acquisitions that are taking place in the web analytics industry, similar to what any industry in its growing stage faces.

Some of the recent acquisitions in the web analytics industry were:

  1. Google purchasing Urchin and offering it to customers as the free Google Analytics
  2. Yahoo obtaining IndexTools and planning on releasing it as Yahoo Web Analytics
  3. Omniture buying Visual Sciences and HitBox

The web analytics industry is currently in a changing landscape as apart from the web analytics tools offered from web analytics giants, there are several small and midsize organizations offering their very own web analytics software.

Outsource2india is one such organization. We have a strong web analytics and software team who can put together a custom web analytics software to address your unique web analytics requirements.

Custom web analytics software solutions – Why opt for it?

Your organization might already be using one or two web analytics tools to help you with your web analytics requirements. However, you might be facing scenarios which your tools are not able to address. We can help you in such a situation, by providing you with a custom web analytics software solution or a custom website statistics software.

With our expertise in both software and web analytics and a profound understanding in web analytics, we can build a custom website stats software that would perfectly meet your requirements.

Custom software solutions built by Outsource2india

The web analytics team at Outsource2india have helped several customers meet their specific web analytics requirements, by building custom website statistics software. The following are some of the custom web analytics software solutions that we have built at O2I:

1. Building a dataset from Google Analytics data

The customer requirement: Our web analytics customer wanted an inclusive navigation report for all the pages in his website. If this report is done manually, it would take a lot of time.

Our solution: We helped this customer address the problem by building an application that would parse XML reports from Google Analytics. It would then automatically create an Excel sheet from the XML file.

2. Log Analyzer

The customer requirement: Our web analytics customer wanted segmentation that was both specific and complex.

Our solution: To meet the requirement of this customer, our web analytics and software team built a Log Analyzer that would import, sessionize and segment all the log files before sending it over to the application that the customer was using.

3. Data processing

The customer requirement: Many of our customers, who run campaigns of different natures, often have to handle many Excel sheets and then incorporate them into a report. Many of our customers have to go through this process, even though campaigns can be set up on a web analytics tool.

Our solution: To help our customers address this problem we built desktop applications. The desktop application that we built has the ability to aggregate data, apply business rules and build a simple yet comprehensive report that could be exported to Excel.

4. Building online dashboards

The customer requirement: Our customer, a digital agency required a method by which they could easily publish online data, so that they can save themselves the trouble of sending reports to their customers in the form of Excel/PDF formats. With an online dashboard, their customers could log in and see the data whenever required.

Our solution: The web analytics team at Outsource2india built an online dashboard that was much more interactive than Excel or PDF reports. With the online dashboard, our customer was able to quickly publish their data and provide their end customers with a way to check the data whenever required.

Get in touch with us for a custom web analytics software solution

Are you wasting your precious time on manipulating data? Opt for a custom web analytics software solution and save on time. We can help you meet the requirements that your existing web analytics tools are not able to address. Our web analytics team will thoroughly understand your requirements and build a tool that would solve the problem you are facing.

Contact us for custom web analytics software solutions.

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Our Customers
  • EA
  • Mango Book
  • MRM Worldwide
  • McCANN Ericson
  • MetricStream
  • Nature's Lighting
  • Envision

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