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Newsletters started out as a method for websites wanting to keep in touch with their visitors – informing them about the latest updates, providing them with information about a particular topic of interest etc. Newsletters have been transformed into a powerful tool to generate new leads and to grow customer relationships.
Unlike direct marketing, newsletter marketing puts the prerogative on the customer to subscribe to what you have to say. By creating an 'opt-in' list of subscribers (through your website, partners, offline etc), you are effectively creating qualified leads for your business. When combined with other online marketing tools, you can convert visitors to your website into potential prospects.
However an effective email newsletter campaign doesn't just involve capturing leads; you'll still have to send your list messages and information that will engage them into taking action. Newsletter advertising is generally kept to a minimum. The aim of a newsletter shouldn't be to sell, but should help your customers overcome their problems. This will gradually help build personal bonds with your audience which should then in turn generate more revenue for your company.
Outsource2india has helped businesses worldwide reach out to new customers by helping them build and run newsletter campaigns. With over a decade's experience in operating over the internet, we understand the tactics that go into making newsletter marketing effective.
From planning the goals of a newsletter campaign to analyzing reports, we take care of all the activities of a newsletter marketing program. Here is an overview of what we can do:
Based on the business objectives that you have in mind, we can plan how the newsletter campaign should be operated. Milestones of the project are identified and a time bound plan is drawn. The tools and personnel are identified and deployed. The distribution schedule and the communication plan are also frozen at this point.
If you want to integrate a newsletter into your existing website, we can create customized opt-in forms at various pages in your website. The newsletter software can be installed in your server or can be monitored from our systems. The opt-in forms will be designed in such a way as to capture the various data that your company requires. Additionally the opt-in form can also be integrated with your CRM software.
The second stage also involves the communication and the style of the newsletter. Emphasis is laid on the design and language that will instantly engage a prospect into taking further action. Our graphic designers and marketers work in tandem to create a blend of design with functions that will appeal to your audience.
Based on the scope of your project and the goals decided, newsletters will go out to your list – whether big or small. The distribution will happen through third party software and/or customized email distribution tools.
At this stage, you can also choose to hire our editors who can compose persuasive messages for your newsletters. This can free your staff from handling the tedious tasks in a newsletter program.
You can track how many people have read your newsletter, what were the click-through rates and what were the conversion rates (if any). Special cookies and tracking codes monitor various activities by your reader long after your newsletter reaches them. You'll also have access to summary reports that can tell you how your programs are performing and how they can be used in the next campaign.
If you want measurable, meaningful results from e-mail newsletter marketing, contact us and we'll be happy to assist you.