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Outbound lead generation is the sending out of messages at a target audience, irrespective of whether they have asked for it or expressed any interest in the content.
The lead generation process consists of the steps taken to obtain and convert leads. It involves lead acquisition, lead nurturing, lead scoring, and passing along leads to the sales team.
An outbound campaign refers to any kind of marketing where an enterprise initiates the conversation with the target audience and sends its message out to them.
There are two types of leads - sales leads and marketing leads. Sales leads are obtained based on demographic criteria while marketing leads are brand-specific leads generated for a unique offer.