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This lead generation services customer is a rapidly growing e-logistics company with a strong presence in the US. The entire transportation management business setup is managed by 100,000 trucks and availed by 2500 customers.
The prime goal for the customer was massive lead generation in order to cater to the swiftly growing sales team. The client used Salesforce.com to manage the sales process; hence another challenge was a timely updating of sales information to Salesforce.com.
The two tasks accomplished by the market research team was
The client's primary concern was to let the sales team concentrate on the sales process rather than updating the lead-data on the Salesforce.com. They needed the sales team to improve the conversion ratios considerably.
Our team of experienced professionals designed a fool-proof and efficient process for lead generation according to the customer's business requirements.
This process ensured that all the Regional sales teams had enough leads in the buffer to reach the conversion ratio targets.
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