Designing Restaurant Menu's for a Reputed Printing Company

Outsource2india's design services reduces 50% in-house cost of reputed printing company

An online printing company based out of the United States needed a partner who could quickly complete an extensive project to redesign restaurant menus in a short period of time. They contacted Outsource2india to assist with this project.

The Client

The client is an online printing company that offers a variety of customized marketing materials and printed products for a wide range of businesses they work with. They needed someone to help with -

Design of more than 200 restaurant menus.
Completion of at least one restaurant menu design within 24 hours.
Design of logos that could help the restaurant owners market their brands effectively.

Project Challenges

The project faced several challenges that required the Outsource2india team to make adjustments. These included -

The turnaround time was very short and each menu needed to carefully match the name, theme, and cuisine of the restaurant for which it was being designed.
Each menu was 1-6 pages long - this created a more time consuming process for some menus than other, which proved difficult as well.
The client required design of logos as well for each of the restaurants. The team needed to fully understand the theme of the restaurants to effectively do this in such a short period of time.

The Solution

To ensure the timely and accurate completion of the project, the Outsource2india team took the following steps in the development of the project -

A free trial was provided to the client so they could evaluate the team's performance.
The client was fully satisfied with the results of the trial and the project moved forward with 2 designers assigned to work on the project exclusively.
The team proceeded to design each of the menus using Adobe Photoshop, before sending the files to the client for review.
The client then provided feedback for each menu and updates were made to finalize the menu designs.
The final round of quality check was performed by the Outsource2india Quality Assurance team before the files were shared with the client via Dropbox.

The Results

As a result of the Outsource2india team's efforts on this project, the client was able to reduce their in-house costs by almost 50% and clear their backlog of menu designs that were pending. The project was completed on time and at an accuracy level of more than 97%, fulfilling the client's expected benchmark.

The client was highly satisfied with these results and has since offered more work to the Outsource2india team, resulting in the securing of a large billing client.

To know more about our creative services and our expansive design services, contact us right away. Our representatives will help customize a package suited to your needs!