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The customer is an entrepreneur in the U.S., who started a monthly magazine on golf, targeted at children.
The customer initially approached us for a redesign of the magazine’s cover page. Based on our interaction with the customer, we realized that a lot more work had to be done with regards to magazine production. Thus, we helped the customer fulfil all her requirements related to publishing the magazine.
Although the customer had ventured into the magazine publishing space, she was unaware of many of the norms and standards involved in this domain. The customer did not know about details such as page flow, page plan, design plan and so on. She was clueless about the procedure to be followed to produce a magazine. Content for the initial issue was also inadequate. To top it all, there was no brief given to us for the cover page design.
Outsource2india’s designers did what they do best in the face of such ambiguity.
The magazine was out on the stands within a month of the customer engaging with us!
Despite the challenging circumstances, we discovered that the customer was very receptive to suggestions. Thorough interviewing and analysis helped us discover that the real requirement was magazine publishing assistance, not just cover page redesign. Drawing upon the wealth of diverse talent we could tap within our employee pool, we worked diligently with the customer to make this happen.
What the customer most appreciated about our services was that she was able to tap into all aspects of magazine publishing assistance under one (virtual) roof. Outsource2india proved to be an able magazine publishing partner, ensuring that the customer’s magazine was out on the stands within a very short period. What’s more, the magazine conformed to the current international design standards.
A delighted customer and a job extremely well done!
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