O2I Travel Video Editing Support Helped a US-based Client Cut Costs by 60%

The Client

We were approached by a software company that specializes in travel and tourism. They help globetrotters plan a unique travel experience in less time and at lesser costs.

The Requirement

The client's in-house team was already reeling under the pressure of creating volumes of high-quality videos every month. They did not have the bandwidth for 20+ location-based, informative videos, each lasting 20 minutes or more. So, the client was looking for a consistent and reliable outsourcing partner to offshore their requirement.

The Challenges

There were multiple challenges in this project. Firstly, the client had specific editing guidelines and quality parameters. Secondly, they needed a team of intelligent and accomplished travel video editors who would understand the script and curate location-specific videos from various stock video websites, record voice over as per the script and a finally edit a compelling video for each location. Additionally, the client required -

• A team proficient in creating and updating graphics
• A weekly turnaround of 3-5 videos
• Uncompromised quality in the deliverables
• The infrastructure to scale up as required

Our Solution

We have been in the video services outsourcing business for two decades. We delved into our bag of trade tricks and were able to mitigate the following pain points for the client -

• The cost involved in filming in every location
• The impact of winding video editing processes on a small in-house team
• The loss of revenue due to delays in video publishing
• The lack of adequate in-house infrastructure to meet quality requirements

Our Strategic Approach

We assembled a team comprising our best experts. We identified a project manager with 2+ years of experience in the TV production industry. We divided the team into two parts. We allocated a few resources for hands-on editing while the others helped to screen video content from various stock video websites, as per the script. Simultaneously, the VO artist was handed over the script to start recording the audio narration. Owing to our divide-and-conquer approach, we were able to meet deadlines seamlessly.

Tools & Software Used for This Project

Adobe Premiere Pro / After Effects

The Final Outcome

The video editors worked well under the supervision of the project manager. Together, the team delivered the best quality outputs. The client was happy with our deliverables and assigned us more responsibilities. Internally, we scaled up and added six new resources to meet the weekly requirements. Also, our services helped the client reduce overhead by more than 60%.

Outsource Creative Services to Outsource2india

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