The client is the world's foremost producer of large-format digital graphics. Based in New York, US, the client is an industry leader creating innovative products for outdoor advertising, business signage, wall decor, art reproduction for professional photographers and art communities.
With combined 407,000 square feet of manufacturing facilities they print over 431 million square feet of material annually. Noteworthy clients include Subway, Nike, Coke, McDonalds, Starbucks, Adidas, Harley Davidson and more.
One of the client's customers markets a business, wherein pet owners register and share pet images. While registering the pet, the pet owner was required to provide a small frame of the pet on any background.
The client's customer received 4000 pet bookings every 24 hours, and gave the same to the client for graphic design services. The client had a high volume of pet images and required an outsourcing partner to manipulate the images, replace the background etc., and create a paint finish. The purpose was to give the impression that the pet images were paintings rather than photos.
The client required fifty full-time resources to work on the project exclusively daily.
On receiving the client's business enquiry, O2I assessed the clients need and a quality test (trial) was scheduled. During the trial, the client sent ten images to O2I, via Dropbox.
O2I's resource removed the background, added an ambient color and company signature (as per client specifications), and completed the output with a paint like finish, using Adobe Photoshop CC. The final files were transferred back to the client in a PSD format via Dropbox.
Based on the success of the trial, the client signed a full-time two year contract with O2I to outsource 400 images daily (100,000 images a month). O2I assigned two full-time resources to handle the project. The project was successfully completed within four business days.
The client emailed us acknowledging that they had saved on overhead costs involved in setting up and engaging an exclusive temporary in-house team for image manipulation only.
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