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Market Research Consultant Profile - 4

Qualification:

PhD in the area of marketing titled "Brand Personality as a Competitive Advantage"

Teaching Experience:

Over 15 years of teaching experience in various B-Schools like IIM Lucknow, IIM Kozikohde and IIM Indore amongst others

Industry Experience:

Served as a consultant for JSI Inc, USA, USAID, World Bank, LG Electronics, Marico, Industries, Reliance Infocom, Siemens Engineering, National Diary Development Board and Bharat Sanchar Nigam Limited

Publications:

• Edited 8 books
• Published 22 papers in various workshops and seminars
• Published 25 research papers
• Published 6 working papers
• Published 4 papers in International conferences
• Published 6 web articles
• Completed 3 research projects
• Developed the course material for IGNOU

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