What can be measured using Web Analytics?

The online “Analysis revolution” is spreading real fast and if you want to keep up in the Internet world, there’s no escaping from Web Analytics. Web Analytics is the measurement of online experience of a visitor to a website, and there are many aspects of this experience that can be measured. This article deals with the various verticals that Web analytics can measure and how it can help your website.

1. Basic Web traffic data - This includes data like hits, visits, sessions, entry and exit pages, time spent on a page, time taken to reach a page, referrer information, path analysis and a lot more information that any simple statistics software would give you. For accurate descriptions on these terms, refer to our Web Analytics glossary.
   
   
2. Campaign information – If you are running an online marketing campaign, it obviously means that you are spending money, and you need to know whether you are gaining good returns on your investment. Softwares nowadays provide you with the option of finding how many people came from each PPC engine, which were the keywords used, how many of them reached your goal pages by buying something or filling a form, and what your ROI is.
   
   
3. Form analysis – This beautiful feature of Web Analytics helps you to analyze the ‘Contact form’ on your website. You can get information on how many people visited the form, what percentage of people dropped out and at what stage of the form did they drop out. This way you would be able to understand why people abandon your contact form before submitting it.
   
   
4. Search Analytics – The Search button on your website is of extreme importance if you are serious about analyzing visitor behavior on your website. If you are an online retailer, your website would obviously have a large number of products making it difficult for a visitor to navigate on the website to find a specific product. That is when the ‘Search inside the site’ option helps visitors. Visitors would search for things within your website, and analyzing this data would help you to understand which of your products are popular. You can then highlight these specific products, or offer promos on them based on Search Analytics.
   
   
5. Optimization of your website – The much hyped term of ‘Search Engine Optimization’ must have it’s foundation and root in Web Analytics, for it to be effective. From the basic information like keywords that visitors used to reach a website, top entry pages etc, the website can be optimized to bring in more visitors. That way the purpose of meeting your business objectives is also dependent on Web Analytics

Such is the importance of this nascent science, that it would be fatal for your website and your business, not to recognize its importance.

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