Articles on Web Analytics

• Benefits of outsourcing Web Analytics to O2I

Outsourcing as a concept is a paradigm shift and there are many companies who still find it difficult to adopt the concept. This article talks about why outsourcing to O2I is easy, reasonable and advantageous for your business.

• Figuring out what to measure using Web Analytics

What you measure is more important than how you measure. Your business objective and key performance indicators have to mapped to the Web Analytics objectives. Otherwise, you would get lost in a maze of numbers and excel sheets.

• What can be measured using Web Analytics?

There are lots of measures to your web site traffic data, and each of them can help you in different ways. Here’s a list of information that can be obtained using the Web analytics tools.

• Identifying sessions from Web Server Log files

Sessionizing your visitors is most important from the Web Analytics point of view in order to study clicks-paths and also visitor behavior. This article talks about the different ways to identify distinctive sessions from log file data.

• Search Analytics – What and why?

The search option in your website is a mine of information, only if you know how to read it and use it properly. Understanding what visitors are searching for within your website is crucial to your website. This article talks about what Search Analytics is and why you should use it.

• Search Analytics Methodology

The right process for implementing Search Analytics can yield results for your Web Analytics campaign.

• Search Analytics tools

There are no specific tools available now for Web Analytics. But most of the popular Web Analytics tools available in the market can help you in Search Analytics too.

• A/B Testing – What and Why?

Website Testing is an integral part of Web Analytics. A/B testing is the most scientific way of arriving at an optimal web page. You can test the various elements in the page until you are sure of what works and what does not.

• A/B testing Methodology

Testing alternative options within a website can be done in different methods. The percentage of visitors viewing the different options, how they are taken to the different options are all decisions that needs to be taken.

• A/B testing tools

There are many popular tools currently available in the market for A/B testing and multi-variate testing. The article gives an overview of these different tools and the options that they provide.

• Website Traffic Tracking and Analysis - Basics

Discover more on how to you can make informed decisions, based on website statistics. Learn how information from website traffic tracking and analysis can increase website performance.

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Software Configuration – Outsource your Software Configuration Services to O2I and benefit from our expertise and knowledge on using different Web Analytics Tools.

Data Auditing – Outsource your Data Auditing Services to O2I and take informed decisions from accurate and error-free data.

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