Web Analytics Software Configuration Services from Outsource2india

What is Web Analytics Software Configuration?

There are a number of Web Analytics software available in the market, the popular ones being WebTrends, ClickTracks, Omniture SiteCatalyst, Google Analytics, Hitbox, Coremetrics, NetTracker, Netinsight and many more. Each of these tools have their own features, options and advantages. For example one web analytics software would be able to give you standard web analytics reporting in a very easy-to-understand format, but would not allow for extensive customization. Another tool could be very fast, but does not allow flexibility in creation of dashboards. Most of the Web Analytics tools can be configured to generate custom reports, customized to give segmented, specific information, email alerts, campaign data etc.

We take pride in our knowledge and expertise on the different Web Analytics software . We could configure the tools that are suitable for your website, to generate accurate, relevant ready-to-use information.

You could belong to one of the two categories given below.

• You are already using a Web Analytics software and may or may not be using the reports available from that software.
• You are not using a Web Analytics solution for your website.

If you belong to category A, then our Web Analytics Software Configuration Service is extremely important to you, so that you can make sure the data you get from the tool is accurate and also to levarage all the functions of the tool fully. If you belong to category B, then you need start with choosing a Web Analytics software. With the experience that Outsource2india has in using different Web Analytics softwares, we can help you do that.

Why do you need Web Analytics Tools Configuration?

You could have an existing Web Analytics software for your website, which has been working satisfactorily. Or you could be new to the field of Web Analytics, looking around for the right solution. We could help you in both these cases.

Case A : If you are already having a Web Analytics software, we could

• Check to make sure that the tool is installed properly
• Streamline your data collection process using schedules so that there are no errors and time delays.
• Audit the data generated for accuracy.
• Customize the web analytics tool with specific options that you need

Case B : If you do not have a Web Analytics software, we could

• Help in choosing the right web analytics solution depending on your requirements
• Installing the software correctly
• Set up data collection using page tags or log files depending on the requirement of your software
• Audit the data generated for accuracy
• Customize the web analytics software with specific options that you need

O2I can help you collect accurate web traffic data whether you are using or not using a web analytics software!

Web Analytics Software Configuration Methodology

Software Configuration service involves

1. Installation of the Web Analytics software
   We would look at the system requirements for the software, the hard disc space, number of servers need etc. The time taken for this stage depends on the Web Analytics software chosen, which again depends on the size of the website, number of page views per day and the business objective.
   
   
2. Streamlining the data collection system
   There are two popular data collection systems. Page tagging and Log file analysis. In page tagging, the Web Analytics solution provider gives you a javascript code which has to be inserted into all the pages on your website. In Log file analysis, the log files stored in your web server has to be downloaded and fed in to your Web Analytics solution.
   In Page Tagging, we can provide information to your website administrator on the different tags to be inserted. We can also assist in deciding where and how they are to be inserted in order to make sure that each time a new page is put up, the tag is automatically included.
   In Log File Analysis, we can download the log files, make sure that all necessary fields are included in your log files, decide on where it is be stored and organized and also feed them into the Web Analytics software. We can schedule the downloading of your log files, deal with historical log files and also write custom scripts to correct the errors in you log files before they are fed in to the Web Analytics software.
   
   
3. Configuration of Include/Exclude filters
   At this stage we have to decide which of the website traffic has to be included or excluded while doing analysis. There could be internal traffic, vendor traffic, robot traffic etc, which you would not like to include in the analysis. The method for setting filters to exclude traffic is different in each software, and we can help you set the filters right.
   
   
4. Standard reports
   Any Web Analytics software would be able to give you certain standard reports like page views, referrers, top keywords etc. We could check the data generated in these reports for accuracy, so that you can leverage on all the advantages that the tool gives you out of the box.
   
   
5. Creation of Content groups
   If you have a large website with multiple sub-sections and many pages, your website has to be divided based on Content for analysis purposes. We can create different content groups within your website so that your managers get only the relevant information and are not cluttered with information about the whole website.
   
   
6. Configuration of Funnel analysis
   Funnel is a defined path that your visitor would take from any given page to the goal page of your website. The goal page could be a Thank you page that your visitor reaches after filling an inquiry form or purchasing a product. We could configure a tool to find the fallout ratio of visitors during each stage of the conversion funnel. This gives you a general idea of why you are losing customers and in what stage of the conversion process the customers leave your website.
   
   
7. Configuration of Path analysis
   Path analysis is the study of sequence followed by a visitor from a certain page on your website on which the visitors land. The tool can be configured to give you the most optimal path that your visitors take, path that most of your visitors take or how profitable it is to guide your visitors along a particular path.
   
   
8. Configuration of Campaign Analysis
   You could be running different online marketing campaigns like sponsored search campaigns, banner ads or email marketing. There could be multiple keyword groups, multiple banner ads or emails, which have to be analyzed. We can configure your tool to give you the relevant information so that you can understand the profitability and effectiveness of each particular campaign. We could also set the best practices so that your marketing team tags the campaigns correctly, like the landing page parameter that varies with different types of Web Analytics softwares.
   
   
9. Dashboard designing
   Dashboard creation is a crucial part of Web Analytics. The data to be included in the dashboard, the graphs to be presented, the look and feel of the report is all important for your Website Analytics. We could customize your Website Analytics tool so that it generates custom-built, relevant and useful dashboards.
   
   
10. Creation of Custom Metrics
    Once you get to the core of Web Analytics, you need more than the standard reports and web metrics that a Web Analytics software can generate. We can configure your Web Analytics software to generate custom metrics like page views/visit, average time spent on a particular page or particular section, keywords used to come to be particular page etc.
    
    
11. Creation of data correlation/ hierarchical reports
    Hierarchical reports are used to establish a relation between two sets of metrics. Examples could be order value that a particular keyword or set of keywords bring in, page views for specific keywords, time spent on site by visitors who came through a particular search engine etc.
    
    
12. Exporting data from the Web Analytics software
    Most of the times, the reports from softwares have to be exported in other formats so that it can be used with other programs. We can configure the Web Site Analytics tool so that the export options are validated, and the data generated can be used with other softwares within your organization like ERP or CRM softwares.
    
    
13. Configuring and Scheduling Email alerts
    Web Analytics softwares can be customized to send email alerts with specific section reports on a regular basis. There could also be ad hoc email alerts when some specific happens, like when the number of page views falls below a certain limit.

By outsourcing Website Analytics Services to O2I, you can find the right solution for your website.