Web Analytics Reporting & Analysis from Outsource2india

Before the World Wide Web came into being, advertising meant ads in TV, newspapers, magazines, flyers, catalogs etc. and measuring the effectiveness of these ads were difficult. It was impossible to find how many people looked at your ad, how they responded, how many took the action given in the ad like calling the toll free number or ordering from your catalog.
But with the coming of websites and online advertising, there is a wealth of data available, all kinds of data can be measured, extrapolated, summarized, compared or drilled into. These data are seen, shared and understood using Reports. There are different kinds of reports available for online data, like

• Home page report
• Keyword Analysis report
• Campaign report
• Funnel analysis
• Path analysis
• Internal search analysis
• Natural search engine traffic report
• ROI report
• Daily Health check
• Page on time report

And many more. There could also be regular and ad hoc web analytics reports based on the requirements.

Outsource Web analytics reporting and analysis to Outsource2india for the right web site statistics reporting!

Web Analytics Reporting Methodology

1. Deciding the Stakeholders
   Reports are always better when they are communicated to specific stakeholders. We would find out who are the stakeholders in your organization, what KPI would they need to know and how best it can be communicated to them.
   
   
2. Designing reports
   Deciding on the number and type of reports and designing them is a crucial process in Reporting and Analysis. We can, in consensus with your stakeholders, arrive at a list of reports that we would be making on a regular basis. Our experience in dealing with huge Web Analytics projects has given us the experience to design good-looking and easy-to-understand reports. By outsourcing Website Analytics Services to O2I, you can benefit from our easy-to-understand reports.
   In case you are not interested in full-scale reports, we could create simple web analytics dashboards so that you have only the relevant information in them. The difference between Dashboards and normal reports is that normal reports would be longer, more exhaustive and more detailed oriented than dashboards. There would also be more detailed analyses in normal reports since they have different sections and different stakeholders.
   
   
3. Data Collection process
   Data collection would be done using the Web Analytics software that you already have in place. Or we could suggest suitable software for your analytical requirements. We would configure the software to give you accurate and relevant information.
   
   
4. Data Auditing
   The data collected using the software would be audited for common errors, irrelevant visits and hits and other errors that would affect the accuracy of the report. Checking for accuracy of data has to be done thoroughly and systematically since that forms the core of a Web Analytics process.
   
   
5. Ad hoc reports
   Apart from routine reports which are decided and designed at the outset, we can also make ad hoc reports based on the requirements of the stakeholders. Let’s say you marketing manager met a representative from a high-profile company at some conference. He would like to know if the representative came to the website, what all did he check and what he was interested in.
   This would be an ad hoc report to the particular manager. There can be other requirements like how a new banner on the homepage performed, how a particular campaign is sending traffic etc.
   
   
6. Analysis
   Without Analysis, the Reporting service is incomplete and useless. We do analyze the data contained in the reports and give our analysis of the stats. This would give you actionable points on what can be done to make the website better. This is called as Optimization of the website. Analysis talks about the WHY aspect of the stats, why traffic has not come to a particular page, why a particular banner is not working, why traffic to a section has dipped etc.
   Analysis would be included in Routine and Ad hoc reports.

Reporting is the life-blood of Web Analytics and we make sure that we get it right. Contact us now get the right reports anytime everytime.