Exposure in the media is not the end of your marketing and corporate communications endeavors. In fact, exposure is just the beginning of a corporate identity building process through positive publicity. The next logical step in this process is media monitoring.
Media monitoring is an important process in itself because it helps you track your media exposure money and efforts and provide scope for an in-depth analysis of your media exposure quality.
Some of the components of media research are news, public affairs content, sports, sponsorships, advertising, video or audio news releases, product placement, use of copyrighted video or audio, infomercials and billboards.
To keep track of all the above diverse set of channels your media research team needs to possess excellent analytical and tracking skills not to mention the tools and contacts in the media to do justice to the entire process.
This is where Outsource2india can come in to help you achieve better results from your media research activities. Our team of expert media monitoring professionals goes through various lengths to keep a track on how the media is reporting your story.
We offer media research services in the following streams:
Outsource2india’s team can media monitor publications across the globe. Our team is experienced in the tracking of mainline, financial, vernacular newspapers and magazines to report how the media is portraying your company. We can monitor press releases, editorials, tenders, advertisements, and articles.
Our media monitoring team can also help you keep a track of your company’s exposure in the world’s leading television news channels. Our advanced infrastructure and tools allow us to track mainline and regional news channels for interviews, business news, reports, tickers and stock analysis pertaining to your company.
With the internet making its way into traditional marketing as a strong contender, Outsource2india has extended our media monitoring services to include the news sections of numerous news and opinion based websites and financial portals to add more value to your media tracking mix.
The latest entrant into brand building and marketing mix are blogs. Being a cost effective medium to set-up and maintain there have been numerous blogs that have propped up in the past few years and many of them have become influential in their own rights.
Blog monitoring is the toughest yet the most rewarding of monitoring tasks. Outsource2india has the team and infrastructure to provide comprehensive blog monitoring coverage of your company across the millions of blogs on the net. Our team has hands-on experience in handling automated blog monitoring that ensures almost no missed blog postings.
Outsource2india also has the provision to offer a digital clip book to store all your blog clips that ensures you can access your market intelligence from blog clips anywhere and anytime.
Finally at Outsource2india, every customer is a new project and every solution is tailor-made for each customer. Our media research team will devise a relevant method and approach to suit your needs and extract any information about your company and from radio programs, newly printed magazines, television programs and so on.
Just get in touch with us and we would contact you immediately for a solution that would meet your business needs. Needless to say, we have lots of extremely satisfied customers who can vouch for our media research services.
Contact us to outsource media research services.