Transform Your Business with Syndicated Research from O2I

Always wanted the bigger picture on what's going on in the market? Want to track industry developments cost effectively?

Outsource2india's syndicated research is a good way to shape your company's long-term strategies.

Syndicated research can be used to pick up important base-line information about the market size and target market composition for your new product. You can keep up-to-date on the changes occurring in a market that you are already part of, so you can stay ahead of the game and meet the market as it comes around the next corner.

Our syndicated research contains in-depth knowledge of consumer behavior, perceptions and attitudes related to key industries. This research offers a comprehensive outlook that emphasizes the purchase process and purchase decisions.

Outsource2india's years of consumer research and consultation experience lends a helping hand towards our ability to share perspectives on where consumers have been and where they are headed.

We have the power and the people to transform your business.

O2I's Syndicated Research Services

We at Outsource2india can be referred to as a syndicated source as we gather and sell common pools of data designed to serve information needs that could be shared by a number of customers.

The data collected is not in accordance with an individual client's marketing research problems however, it can be personalized to fit particular needs. For example, reports can be organized on the basis of the customers' product lines and sales territories.

Syndicated Research always works out to be more economical than collecting primary data.

The above figure presents a classification of syndicated sources. They can be classified based on household/consumer data that may be obtained through surveys, purchase and media panels or electronic scanner services. Surveys generate information rich in values, lifestyles, advertising evaluation, and even general information related to preference, purchase, consumption and other aspects of consumer behavior. Panels target information on purchases or media consumption. Electronic scanner services provide scanner data (linked to panels or linked to panels and cable TV).

1. Surveys

Surveys are conducted at regular intervals to get an insight into market segmentation, the effectiveness of advertising and the selection of an advertising theme. Surveys are the most flexible way to obtain data and accumulate information on the underlying motives of target markets.

2. Purchase Panels

They are used to forecast sales, market share and trends. The outputs also help to establish consumer profiles, brand loyalty and analyze brand switching. Purchase panels evaluate test markets, advertising and distribution. They provide specific information regularly over an extended period of time. The respondents are asked to record specific behavior as they occur.

3. Media Panels

A Media Panel is an electronic devise that automatically records behavior and is supplemented by a diary. They assist in establishing advertising rates, selecting media program or airtime and establishing viewer profiles.

4. Scanner Volume Tracking Data

In scanner panel each household member is given an ID card that can be read by the electronic scanner at the cash register. Scanner panel members are identified by This ID card allowing each member's purchases to be stored against their identity.

This type of syndicated research helps price tracking and effectiveness of in-store modeling. In this type of service household purchases are recorded through electronic scanners in supermarkets. The gathered data reflects actual purchases and provides timely data. This method is less expensive to carry out.

5. Scanner Diary Panels with Cable TV

This is a more advanced use of scanning combining scanner panels with new technologies emerging out of the cable TV industry. With the help of this the researcher can conduct fairly controlled experiments in a relatively natural environment.

This helps with new product testing, promotional analysis and product positioning. This comprises of scanner panels of households that subscribe to cable TV. The data collected reflects actual purchases and gives the ability to link this panel data to household characteristics.

6. Audit Services

Audit services measure consumer sales, market share, competitive activity, analyze distribution patterns and track new products. It verifies product movement by examining physical records or performing inventory analysis. It produces relatively precise information at the retail and wholesale levels.

7. Industrial Product Syndicated Services

This determines market potential by geographic area, allocating advertising budget and defining sales territories. This is characterized by data banks on industrial establishments created through direct inquiries of companies, clipping services and corporate reports.

This lends an important source of information in industrial firms, particularly useful in initial phases of the projects.

Get Syndicated Research at O2I.

Additional Services from O2I

We track specific industry developments, in a particular domain for example, new product launches, executive moves, adoption of emerging technologies, market share and rankings. We find that there is a rapidly growing demand for this type of customized service as an alternative to syndicated research services.

The Research and Analysis industry is a subset of business process outsourcing and is still maturing.

The need for up-to-date and accurate information is integral.This is driven not only by a proactive desire to use better intellect to gain market share, but as a defence against new competition and the need for compliance in a highly regulated business environment.

Outsource2india ensures you a hassle free management of your outsourcing ventures. With years of experience behind us, we can provide you unmatched service to implement your outsourcing needs at ease.

O2I has a team that has years of experience and resources that can provide you any type of Research and Analysis related services.

Please contact Outsource2india here with your outsourcing requirements.