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Home | Case Studies | Daily News Briefs
Case Study on Daily News BriefsRead how O2I conducted a media analysis and conducted the research and preparation of concise news reports covering 11 industry sectors, across six emerging financial markets. The ClientA leading UK based provider of select business information was looking to outsource the research and preparation of concise news reports covering 11 industry sectors. The RequirementThe assignment involved a press reportage analysis, researching and abstracting daily business news reports and articles from emerging markets such as Latin America, Eastern Europe, Asia and the Middle East, across 11 industry sectors. Each report was to offer a crisp, strategic insight into corporate developments in each of the sectors. The report was targeted at senior management executives to enable better decision making. The ChallengeEach news abstraction piece had to be researched and written covering 11 industry sectors across a wide geographic area. Since the client had a particular format that needed to be followed, some amount of training was required. The SolutionWe implemented a rigorous training module that lasted 2 weeks, for all our web researchers and analysts, based on the guideline manuals sent by the client. The initial step was to conduct web research, source out and download relevant business news pieces that fit within the identified parameters. This was done on a daily basis. Each business news article would then be abstracted according to the client's specific guidelines. Feedback from the client was incorporated during the training module itself. A team consisting of project managers, qualified journalists and management graduates saw the entire project to successful completion. The ResultsThe project was completed successfully. Phase 2 of the project is currently being conceptualized, with a plan to cover a wider geographic area and additional industry sectors. The second phase could involve the abstraction of financial news articles in addition to business news. Outsource your Research and Analysis Services to IndiaWe've been in the business of Research and Analysis outsourcing and other outsourcing services for the past seven years. If you would like to find out more about outsourcing Research and Analysis services to India, please fill in the inquiry form and our Client Engagement Team will contact you within 24 hours. Please contact us here with your outsourcing requirements.
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