Outsource Competitor Analysis to Outsource2india

Knowing all about your competitors is as important as having an inside knowledge of your business. Any kind of organization, even in a monopolistic market, needs to identify and assimilate potential rivals’ strategies into their own decision making process.

Competitive intelligence or competitive analysis involves collecting, analyzing and applying information about your competitors’ products / services, pricing strategies and customers in making business-critical decisions.

How competitive analysis can help?

Outsource2india can help jumpstart strategic intelligence activities for your business by formulating a custom plan for studying and analyzing competition in a market. Our competitive intelligence analysis service uncovers critical information such as:

• Understanding strengths, weaknesses, opportunities and threats (SWOT) relative to your competitors
• Understanding past, present and future strategies of competition
• Assessing competitors’ reactions to your firm’s strategies such as those based on pricing or when launching a new product / service

Outsource2india’s competitor analysis services

Outsource2india’s competitor intelligence analysis services aims to answer key questions about your competitors in the market. These include:

1. Who is our competition?
2. What is the profile of our competitors?
3. What are the business goals of our competitors?
4. What threats / opportunities do they pose?
5. What market strategies are being followed by the competition and what is the success rate?
6. What are the strengths and weaknesses of our competitors?
7. How will our competition react to our business tactics?

By using multiple sources of data, online and offline, we can reveal what the competition is doing and saying. Data sources that we use to gather information include:

• Annual reports / Balance Sheet
• Product Pricing
• Analyst reports
• Regulatory reports
• Tax filings
• Customer feedback / references
• Trade shows / Conferences
• Social Networks
• Discussions with ex-employees and distributors
• Newspaper articles
• Press releases
• Marketing promotions
• Recruitment activities
• R & D projects
• Capital investments
• Joint ventures / Strategic Alliances
• Mergers & Acquisitions

Competitor analysis framework used at Outsource2india

At Outsource2india, we use Michael Porter’s framework for analyzing competitors. The competitor analysis framework is based on the following aspects of a competitor:

The competitor’s capabilities and strategy is what the competitor is currently accomplishing or capable of doing in the future. The competitor’s objectives and assumptions are the factors that drive the competitor.

Competitive intelligence process at Outsource2india

Outsource2india utilizes a mix of both qualitative and quantitative data analysis to conduct a competitive business intelligence assignment. By measuring various parameters and applying statistical software like SPSS and SAS, we can derive thorough and descriptive reports about your competitors.

Quantitative data analysis

Quantitative analysis applies statistical models to measure market conditions and product related factors with respect to your competitors. This gives not only information about your adversaries, but also the standing of your own business and how you can improve / refine strategies to gain advantages.

These specific factors are analyzed:

• Target audience analysis
• Brand Equity / Recall
• Key drivers in the market for your products / services
• Compare product attributes with that of your competition

Qualitative data analysis

Qualitative analysis includes using web based research methods to collect and analyze competitive intelligence information. A detailed report is prepared at the end of the analysis. The data is found on the internet, relevant information is extracted and organized into an easy-to-comprehend format and the unnecessary data is left out.

Partner with Outsource2india for world class competitive research

Outsource2india has helped companies of all sizes gain a business advantage by assessing their competition on various parameters.

Contact us for competitive business intelligence services.