Outsourcing Market Research (MR) to O2I

Market research is proving to be an integral part of any business process. It is critical to comprehend one's area of work thoroughly and this can be done by collecting and analyzing information that contributes to a more holistic understanding of consumers, market niches, and marketing programs. Market research aids in providing important information and in guiding business strategy.

Our Market Research Process

1. Define the problem and research objectives
2. Develop the research plan
3. Collect the information
4. Analyze the information
5. Present the findings

Our Competencies

1. Web Based Research / Desk Research / Secondary Research
2. Questionnaire Design - Based on study of Research Objectives
3. Data Collection - Online Programming (CAWI) and CATI
4. Data Processing and Coding - We use simple tools such as MS Excel or standard Statistical packages such as SPSS and SAS.
5. Data Analytics - Use all tools mentioned in SPSS
6. Reporting - Power Point Presentation

Our MR outsourcing services

Data Collection

• Web surveys – design, development and hosting
• Telephone surveys
• Email surveys
• Secondary data collection

Data Analysis

• Statistical analysis using standard packages
• Cross tabulation
• Significance testing
• Weighting
• Conjoint analysis
• Regression & Correlation

At Outsource2india, we have expertise in using all the common research and analysis tools like SPSS, SAS and also in using different functionalities of MS Excel.

Social research

At Outsource2india, we have a team of social scientists who conduct social research in specific fields such as, sociology, education, social policy, social psychology, human geography and social anthropology amongst others. Our social scientists can help you dissect and analyze your data. While conducting social research we ensure that we use both qualitative and quantitative methods to provide our customers with in-depth social research.

The sociologists at Outsource2india use qualitative methods such as focus groups and participant observation to obtain data. Some of the quantitative methods that are used, include, questionnaires, surveys and secondary analysis of statistical data. Choose us as your partner for social research services and get access to expert social research.

Output Presentation

• Plotting and charting of tabulated data
• Insight generation
• Document submission in various formats, ie.. Pdf,
  Html, Xml, Word, PowerPoint

The reports and documents generated at Outsource2india is in PDA compatible format.

Techniques Used:

• Cross-Tabulation
• ANOVA/ANCOVA
• Linear Regression
• Discriminant Analysis
• Non linear Regression
• MANOVA/MANCOVA
• Conjoint Analysis
• Canonical Correlation
• CHAID
• Neural Nets
• SEM
• Factor Analysis
• Cluster Analysis
• Multidimensional Scaling
• Association Analysis
• Time series Analysis
• Markov Chains

Market Research Services from O2I

• Business Market Research
• International Market Research
• Global Market Research
• Qualitative Market Research
• Quantitative Market Research
• Internet Market Research
• Primary Market Research
• Secondary Market Research
• Market Research Analyst
• Consumer Market Research
• Medical Market Research
• Retail Market Research
• Healthcare Market Research
• Automotive Market Research
• Market Research Methods
• Food Market Research
• Construction Market Research
• Technology Market Research
• Media Market Research
• IT Market Research
• Advertising Market Research

Our Unique Value Proposition for Market Research

• Scale Economies
• In-depth Domain Expertise
• Excellent research and analytical skills
• Strong process and project implementation

Outsource your Market Research needs to Outsource2india

Expertise in market research enables O2I to be a complete end-to-end solution provider for all research needs. We offer a wide range of market research services and presentation of the same as a complete report, that can be used by top level executives. Global quality output at reasonable prices is what we deliver.

• Provide detailed analysis or answers to quick turnaround queries based on extensive secondary research to various technology/market related questions.
• Literature review services that comprise extensive usage of offline and online databases using patented web search methodologies.
• Offer CATI & CAWI services for a wide range of consumer and industrial surveys.
• Based on the data captured using CATI and CAWI generate relevant data output formats and perform analysis using a wide range of statistical tools and techniques.
• We specialize in the creation & maintenance of technical, scientific and business database / Indexes, directories, mailing addresses, customer lists, library cards & indexes and catalogs.
• Data is obtained primarily through our extensive secondary research methodology as per your requirements. We also offer a regular updating service.
• We also offer an option of verifying the data through primary contacts by way of our dedicated call center facility. This ensures an accuracy level of the highest order.

Your Benefits On Outsourcing to O2I

• Cost savings as high as 40-45%
• World class quality deliverables, consistently submitted in strict adherence to time deadlines
• Access to high-quality research and analytical skill sets – as and when you need them

Discover why India is the ideal Research and Analysis watering hole.

Please contact us here with your outsourcing requirements.