Competitive Business Analysis – For Right-on-Track Business

Benefits of O2I's Research/Analysis Services

Highly qualified team holding Ph.D. or Masters degrees
Strong Scientific, Technical and Medical (STM) domain expertise
Life Sciences and Market Research focus

Wondering how you can understand your customer’s needs completely? Do you want to identify how best you can meet these needs?

Outsource2india’s Competitive Business Analysis services offer a structured methodology targeted on completely understanding your customers’ needs and identifying how best to meet those needs. We offer to reinvent the stream of processes to finally meet those ends.

Purpose of Competitive Business Analysis

The main aim of Business Analysis is to develop business process improvement (BPI) as a basic strategy and a management tool that would be capable of supporting the organization’s vision, mission, goals and objectives to promote the use of technology across the organization.

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What is Business Process Improvement (BPI)?

It is a systematic approach that helps any organization make significant changes in their way of doing business. Any organization can use this approach to enhance business, be it a business, non-profit organization or a government agency.

How BPI works

Defines your organization’s goals - who you are, what you do, and why you do it
Determines who you serve, who your customers (or stakeholders) are.
Identifies how you can improve business processes to meet customer requirements

The primary goal of BPI is a radical and revolutionary change in the performance of a business organization, rather than just a series of incremental changes. It is not just a 10% improvement or 20% cost reduction that BPI aims at, but a breakthrough solution.

BPI has been found to be a valuable tool in a process of gradual change to a business.

Competitive Business Analysis also assists an organization by reducing overall costs, providing more efficient use of scarce resources and better customer support. It introduces the notion of process orientation, of rethinking and concentrating on end-to-end activities that create value for your customers and at the same time removing unnecessary non-value added work.

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Business Process Improvement (BPI) involves 6 steps:

1. Choosing Process Teams and Leaders at Outsource2india

Process teams are set up, comprising of 2-4 employees from various departments that are involved in the process. Each team selects its own process team leader. The team leader is responsible for running the respective process.

2. Process Analysis Training

The chosen process team members are trained in process analysis and documentation techniques.

3. Process Analysis Interview

The process team members conduct several interviews on people working in the processes. Information on process structure and process performance are gathered through these interviews.

4. Process Documentation

The results of the interview are drawn into a process map. Previously existing process descriptions are integrated and reviewed. The possible process improvements, discussed during the interview are integrated into the process maps.

5. Review Cycle

The employees working in the process review the draft documentation. Additional review cycles may prove to be necessary in order to achieve a mental image of the process.

6. Problem Analysis

The process map and the information gathered on the process will help a thorough analysis of process problems. Measures for process improvement can be derived from process goal information that is available at this stage of the project from the strategy audit.

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Steps in Business Process Mapping

1. Process Identification

Most companies are under the impression that they are fully aware of their processes like Accounting, Building Services, Manufacturing and Sales. This outlook causes processes to lose their customer-centric approach. Processes must be defined by the customer’s understanding and not the company’s understanding. A perusal of customer experiences helps the reviewer to identify trigger points that can make or break success. All this forms the basis for process identification.

2. Information Gathering

The next step after the processes are identified is to begin gathering information. Before trying to learn the intricacies of a process, a large volume of information needs to be obtained. The focal point would be to identify the true process owners, the people who can effect change. Their consent is paramount throughout the analysis.

3. Additional Information

There is a certain amount of vital additional information that needs to be obtained. This information includes the objectives of the process, risks to the process, key controls over those risks, and measures that can be taken for the success of the process.

Such indispensable information needs to be recorded and maintained. For this reason some worksheets have been developed. Two of the most important are:

The Process Profile Worksheet
This includes information on the process owner, the trigger events from beginning to end, inputs, outputs, process objectives, risks, key controls and measures for success.
Work Flow Surveys
These are surveys completed by employees within the process. A list of tasks is requested from them, including inputs and outputs, which they perform in support of the process.

Process Mapping is complete after the process profile worksheet and work flow surveys are finished. This involves getting employees to describe their role and the information is recorded in the presence of the employee. Recording information in the presence of the employee helps them to interactively ensure that the final map that is created matches their understanding of the work. Flowchart software is used to develop the final process maps.

4. Analysis

This is considered to be the fourth step however it must really occur throughout the review. Analysis could reveal that the objectives are not in line with the processes and that the measures of success do not correspond to department objectives.
However there are some specific analyses that can be conducted only once the maps are completed. These include identifying unnecessary approvals, removing duplicate forms, isolating rework and eliminating useless holdfiles.

Pitfalls and traps are inevitable in the mapping project but practice will help any practitioner become more effective.

Outsource2india’s Business Process Mapping will lead to a better understanding of what the company is trying to achieve, a realigned sense of purpose and a number of suggestions that can streamline operations while simultaneously increasing customer satisfaction.

Outsource to O2I and enjoy the valuable service of our team of business analysts. Treat yourself to the best in the business by outsourcing your Business Competitive Analysis requirements to us.

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