Return to

Brand Positioning Research using Brand Marketing Tools

Position your product to make it your consumers’ first preference!

Multidimensional scaling will give you the ability to view different aspects of your product and compare it to the various aspects of your competitors’ products.

To find that space that could start a whole new league for your product.

Considering that we are now in the FUD (fear, uncertainty and doubt) economy, alluring the consumer and retaining them is a daily challenge.

How can your brand be numero uno?

Yes, your brand can be at the number one spot. It’s the positioning that matters. Finding that niche in a market where there is such strict competition is the key. Positioning your brand can do this. This does not mean changing your product but finding that space for your product in your consumers’ mind. What you need is brand positioning research. Want to contact us about it now?

What is brand positioning?

The position a brand occupies in the mind of its consumers is the brand’s positioning. To position your brand you could use:

• Brand name
• Brand’s image
• Quality of product
• Packaging or presentation
• Service
• Delivery

Do you understand how your customers perceive your brand?

As a marketer you should understand how your customers perceive your brand and your competitors’ brands. You should also understand why your competitors’ brand is a market leader, but not yours. Do you need brand positioning research? Contact us now.

We at Outsource2india, are able to solve your problem by identifying your customers’ perception about your brand and about your competitors’ brands through Multidimensional Scaling.

What is Multidimensional Scaling?

The goal of Multidimensional Scaling is to detect meaningful underlying dimensions that allow the researcher to explain observed similarities or dissimilarities (distances) between the investigated objects.

Your benefit through our brand positioning research:

You can understand the position of your brand in comparison to your competitors’ brands.
From our perceptual map, you can also understand the attributes that your brand should possess.

The results of our brand positioning research will sky rocket your brand to leadership in the market!

Why outsource brand positioning research?

The world is a branded market. Outsource2india, using our professional and technical expertise will help you position your product through detailed multidimensional scaling and start your journey to the numero uno spot.

What are the tools used?

We use software such as SPSS, SAS, Excel.SPSS or Statistical Package for the Social Sciences is statistical analysis software. The Multidimensional Analysis process we focus on in brand positioning research is one of SPSS’s important features. SAS is business intelligence software we use. Excel is used to a certain extent.

How do you put these tools to use?

Our industry experts and statisticians prepare questionnaires. These questionnaires are based on similarities, dissimilarities and attributes of your product with the competitors’. The questionnaires are sent to you. Your respondents complete the questionnaire, which is then returned to our industry experts who put it through the software. The output is generated into perceptual maps for better understanding of competition and its reasons.

What are the intellectual resources O2I has for brand positioning research?

In two words, great expertise. We have qualified statisticians and industry experts who, over the years, have hands on experience and keen analytical approaches.

Brand positioning research using Multidimensional Scaling is only one of the waves in our new revolution.

Brand positioning research has one voice.

Outsource your brand positioning research to O2I now.