| Required Competencies |
- 2-3 yrs, hands-on exp. in SEO/SEM experience
- Exp. in Organic Search Engine Optimization Methods are essential
- Strong knowledge of SEM techniques and methods
- Proficient with SEM research and reporting tools
- Working knowledge of PPC (Google AdWords, Overture, etc.)
- Ability to set processes, develop a comprehensive SEO implementation and management strategy
- Capability to work with Web Developers/Web Master to optimize pages
- Conduct keyword research and develop effective keyword lists
- Monitor site rank performance and develop SEO enhancement strategies
- Develop and Manage Linking strategies
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