CATI Research Solutions from O2I

Call Center Services at lower rates

O2I offers next-generation CATI research solutions at a 75,000 sq. ft. EHS OSHA compliant facility. Computer Aided Telephone Interviewing (CATI) software, integrated with a completely automated, predictive dialer-enhanced telephone center with Rapid Dial, assures four times the productivity of manual dialing for accurate and reliable data collection for marketing research. Our unique distributed dialer technology enables efficient call management and compliance management.

Our Offshore CATI Research Services

1. CATI market research surveys with prospects
2. CATI customer lifecycle surveys

Our Technology

Outsource2india has access to the best technology in the field of CATI interviewing. It is a completely automated, predictive dialer enhanced with Rapid Dial that assures four times the productivity of manual dialing for the most accurate data. We also have the capacity to capture 100% of the customer experience and a complete BS17799 compliant system. Read more about our world-class infrastructure here.

Read the Case Study on O2I's Competent CATI Services to find out how our customer benefited from increased productivity, reduced expenses and faster turnaround time.

Offshore CATI Research Surveys with Prospects

Although the prospects that you study are not your customers, they present huge opportunities for business growth. Our CATI market research surveys prospects will help you understand their awareness, perceptions, wants and needs so you can tailor your products to meet specific needs and create a base of future customers. Some common areas in which such surveys are used are - advertising or marketing effectiveness, brand research, attitude and usage studies, product development, market segmentation research, etc. Could this be your next customer? Get O2I's CATI research technology working for you.

CATI Customer Life-cycle Surveys with 100% Data Capture

Outsource2india helps you detect customer churn with 100% voice recording at its CATI Call Center. At a competitive price of just $400 to $600 a seat you can get 100% voice recording rather than sample files alone. Most market research firms only offer records of questions subject to ‘open interpretation', with optional voice capture. By contrast, O2I captures 100% vox and screen files. So you have a valuable pool of data that you can mine and analyze with the help of O2I's specialized Research and Analysis services, for strategic insights on:

• Levels of customer satisfaction
• Potential customer churn
• Zeroing in on problem customers and 'red-flag' issues that need to be dealt with on a priority basis

With such specific information under their belts, your sales and marketing people can resolve problems proactively and diffuse potentially damaging situations before they escalate into full-scale crises.

Read about Outsource2india's result-oriented call center training here.

Is your customer on the verge of quitting? Get O2I's CATI technology to work for you!

Proactive Management through Situational Awareness

You can do this through our trigger-monitoring facilities, using event-based triggers driven by business rules, or triggers based on call patterns or exception criteria. You can spot trends and patterns in customer behavior and make timely decisions to change the situation.

Outsource2india manages the loyalty program of a leading international airline with an error rate of 1 in 1,00,000.

CATI and Proactive Action for Customer Retention

O2I can team up with you to build a customer churn detection model customized for your needs. As you know, it is far cheaper to retain old customers than acquire new ones. Most customers who are unhappy with your product or service may simply leave without giving you a reason why they left. Here's where O2I can make a difference. We can tag any call by program, by disposition, by amplitude and other parameters. We built a query-based model tagged with 128 parameters for an Australian company. The rich data we collect combined with our capability for market research data analysis will yield significant results which you can act on.

We are in the process of building a voice amplitude engine to analyze inbound calls. Factors like voice amplitude, the number of words used, speed of talking etc. reflect human emotion and give important cues about whether a customer is likely to leave. You may want to identify for example, which customer keeps calling your company several times a month and alert senior managers or experts to interact with him. We can also convert voice to text to pull out important keywords that detect "potential churn", where customer problems are not yet resolved.

By dealing with "problem" customers proactively you can retain customers rather than lose them and then research the reasons why you lost them. From our expert analysis of your data, you will better understand market requirements, customer behavior and customer experiences. And you can act on the data to improve your performance and efficiency.

Dashboards: Information for Strategic Planning

Outsource2india provides information-rich dashboards to manage and distribute data that will support decision-making, strategic planning, presentations and reviews. Managers can "pull" information from their integrated feedback repository with the help of the dashboards, 24/7.

"What Will Outsource2india Do with My Data?"

We understand that this is a universal and legitimate customer concern. Here's our way of addressing it.

We Offer 100 % Transparency for CATI Research

Our Enterprise Reporting System collects data and reports on events as they happen (real time) and over various periods of time (historical). Historical data is updated every 30 minutes. Remote users can access real time dashboards and trend analysis reports, access voice recordings, find exceptions by analyzing the data that is tagged with calls, take decisions remotely, save calls locally, even take control of the call.

We offer client access and complete visibility of performance for operational transparency. So you can keep your finger on the pulse of the survey and the market research data in real time.

Industries That We Serve

• Retail
• Software / IT / ITES
• Broadcasting
• Food
• Online Printing
• Healthcare
• Real Estate

Some More Features of Our CATI Services

• Outsource2india’s range of CATI services includes telephone interviews for product launches, insurance, healthcare and other customer satisfaction surveys.
• We have delivered over 50,000 man hours of market research solutions for the past 4 years. You can read more about them in the “Case Studies” section.
• Our team consists of more than 60 people, who are dedicated to CATI research and CATI interviewing projects.
• We provide services such as data collection and reporting. We also work with some of our customers, helping them prepare reports based on the data captured through our CATI projects.
• Outsource2india has a predictive dialing capability, which is integrated with our CATI CRM application that was developed in-house.
• We have the ability to work with questionnaires that are hosted online, in order to capture the responses real-time.
• Customer references can be provided on request.

Want to get a headstart on retaining your customers? Contact Outsource2india for CATI Research!