The range of services and functions that can be outsourced continues to increase. Everything from data entry to radiology reading is sent overseas to be carried out and people are exploring the tremendous potential and possiblities of this management trend.

However, there are still certain functions that one does not generally believe to be "outsourceable". Marketing is one such function and many would not think of it as effectively managed offshore as inhouse.

Can something like marketing be outsourced? An ex-colleague of mine, Seby believes that it can be. He has gone ahead and founded an Internet marketing firm called nabler. He explains through his website on how internet marketing can be effectively managed by companies like nabler and how it can boost your business.